What is “Share Media”?
It is your message being distributed by total strangers for free. You may wonder how that is possible. This is the “New Normal”. Social media has started a change that at this point, is evolving and in doing so it changes the nature of what you are trying to accomplish.
Pushing Your CEO Down A Flight of Stairs
If you have a product or service and you want free advertising in the form of continual shares on social media, you must create for example a video that people will want to share. There are kids that had a cute or different video taken of them and now college is paid for by virtue of tens of millions of views on YouTube. Now no one expects you to think that it is a good idea to take a video of you pushing your CEO down a flight of stairs to get views or attention, but a new strategy to create something that gets shared is a must.
Creating “Digital Legs”
Making a video takes time in and the skills to present a product or service in its best light while making a compelling case to the viewers to share you creative message. For example, adopting this strategy gives you an opportunity to have a life style concept connected to your brand there by creating “Digital Legs”. “Digital Legs” will spread out looking for prospects for business because people want to share what they found so give them something to find.
“Share” worthy media
There a number of ways to create the “Share” worthy media. The most successful concepts have an element of humor. Now if your business is such that it calls for an alternate approach, rule number is; make it compelling. If the subject is dry or technical or in some way to serious to joke about, go for compelling. A person that is riveted to the screen is an opportunity to advance your agenda.
What is your video strategy?
At a recent tradeshow that covered business opportunity and franchises, I had a good look and talked to several exhibitors. Here is some of my take away and remember this is just my opinion. Most were out of step with what is going on in today’s media market. When you are still using 1990 pitch and sell concepts for the 21st century you may missed that day at media 101. You can’t set up a booth and not have a video screen with iconic messages and images to catch people’s eyes as they walk by. A 33” TV is cheap and any can set it up and operate it. Conclusion missed opportunity as I walk by wondering what you do.
On Line Is Where They Are!
Today, everything must point to your web site. The epicenter of sharing is the post of share worthy content that points to your web site and draws people into your message. Don’t sell the steak, sell the sizzle. This not a new concept, it is a hybrid idea that has been enhanced by current digital technology. The power to break through to your target audience on Facebook, Twitter and all the other communications opportunities, is in the palm of your hands, your cell phone.
Now it takes a decision that will sometimes feel like a leap of faith however, this is how it is done in a world where a gold fish has a greater attention span than a human; according to latest research.
The Smart Phone Reality
As the Smart Phone dominates the air space, it is becoming a necessary evil with benefits. Make sure your web site works on cell phones because, that is where to find your vast pool of prospects. More and more people of this generation reject the old forms of communications in favor of text messages and shares and likes. If you get thousands of likes and shares on any given post, you could reach a staggering number of people in a instant. Now the cost of you video seems realist, why, “Price Per Impression”. If you get a hit with your share media message, it could be the absolute cheapest media you will ever make.
Are you being out communicated?
The economy is forcing decisions at the executive level. Tough decisions have to be made so that there is brand awareness evolution using digital media so that companies can build market share. Not making an investment in especially “To the point” video has put you at a disadvantage. Look at your competitors and ask yourself, “Am I being out communicated by my competitors”? If your being honest and you say know, are you sure you have done all you can. What is your strategy, wait and see if anyone finds your video? Put your message in the hands of your next prospective sale and be proactive. Remember your first impression may just be that share worthy video. Now video is a commodity that pays dividends.
The Attention Span of a Gold Fish
Latest studies show that the common run of the mill gold fish has a longer attention span than a human. Is this evolution’s fault or did we get “Crack” genetic material off a toilet seat when we weren’t looking? Having said that, you have fifteen seconds to hook a visitor, Fifteen seconds. This is fifteen seconds separates the professional form the amateur. Having a camera and some editing software will not create the video for you. Take your time and design something that grabs the viewer first with what they came to see, and then introduce your next message. If it gets shared, you have a effective communications investment.
4 Big Numbers about User Engagement with Video Content
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.
And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.
There’s good news, though. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over 4 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes.