Welcome to our Value Added Page

DorVal Films is a production company that understands that clients want more than low-priced quote and adequate video. They want a plan of action that compliments their media investments.

We created this “Value Added” page to give visitors an overview of the opportunities that are available in the new 21st century Social Media “SHARE” and digital distribution panorama.

We believe that “Value Added” means more than a competitive price with a tangible return for your investment. It means distribution solutions customized to your specifications, no “off the shelf” ideas and after listening carefully, accurately translate a clear vision of client messages.

YouTube is a huge leap forward in distribution however there are only a few ways to assist your distribution success.

Digital “Cultivate Shares”

Video elevates the conversation and reaches contemporary consumers like never before. The goal in today’s social media driven landscape is to place your message into a “To the Point” video and then cultivate shares.

  • Search Engines are a primary method of getting your message out so SEO (Search Engine Optimization) is important. Make sure your production company understands your demographic and use of search words to describe your video for when it is posted.
  • A USB Key (DorVal Films “SHARE STICK”) is an excellent way to draw attention to your message. As a hand out with your logo, contact information and key line, this is like a personal handshake of information where additional information or specials can be featured. You now have your entire sales pitch on your key chain. Now you are always ready to pitch.
  • Specialty plastic or regular business cards or printed hand outs with “QR Codes” send the consumer directly to your online information. You have made an investment in a video and a web site, now you need to drive traffic directly to where you want the consumers to be. Watching your video message and considering purchases.
  • Emails with videos attached, are an excellent direct contact and “Click Through” marketing tool. Video is a very effective first contact tool that can be used effectively as a follow up response to inquiries.

Digital “Word of Mouth”

The New 21st Century Social Media Video “SHARE” and Digital Distribution Panorama — There Are Several Ways to Take Advantage of The Power of The Shared Video

1. Take your targeted “To the Point” video and place it on the front page of your web site.

According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute.

2. Use Emails, Facebook messages, Instagram and Twitter posts or any media platform that makes sense

In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.

3. Takeaway and promotional opportunities that have impact when target to decision maker

Online Publishers Association: 80% of Internet users can recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the video.

4. Use video in conjunction with your web site and social media to keep your brand in the public eye

  • The Forrester Marketing group surveyed businesses in 2010 and found that; when marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
  • 90% of online shoppers at major retailers say they find video helpful in making shopping and buying decisions. Products with video sell a lot more than products with no video.
  • 26% looked for more information about the subject of the video
  • 22% visited the website named in the ad
  • 15% visited the company represented in the video ad
  • 12% purchased the specific product featured in the ad

Production Video Packages & Presentations

We at DorVal Films feel that the demand on communication resources requires today’s video production companies to respond with value added video productions.

Today’s videos should rely on ideas. In order to maintain your video connection with consumers, a strategy needs to include the way people get their information.

 

We offer four packages that address the communication question with a effective way to create media that can be used across all digital mediums.

Continuity of Video Message at a Sensible Price Point.

**** Click on the title of the video presentation/package to expand and learn more them. ****

Video Option A: “90 Second” Music Montage Video Presentation

“We create content that your online users want to share!”

This video package is ideal for product or service companies through to retail stores looking to create a tour of a location or maybe a product line. These videos not only introduce you to a wide audience, they give you a digital footprint in the ever changing personal communications environment.

  • Pre-Production – Client consultation and creative concept.
  • Half Day Location Shoot / Voice Over Recording – Production crew to film at client location.
  • Half Day Post Production – Editing of captured footage to stock music.  NOTE: Based on eight hour offline/online editing session.
  • Password Protected Vimeo Review and Approvals – Review, approval and delivery of final video.

Our Research Shows:

  • Shoppers who viewed video were 174% more likely to purchase than viewers who did not.
  • The average user spends 88% more time on a website with video.
  • 92% of mobile video viewers share videos with others.
  • Viewers retain 95% of a message when they watch a video compared to 10% when reading it in text.

– – –

* The above special are only available until December 31, 2015.

Video Option B: "2 Minute" Voice Over Video Presentation

“We create content that your online users want to share!”

This video package is ideal for product or service companies through to retail stores looking to create a tour of a location or maybe a product line. These videos not only introduce you to a wide audience, they give you a digital footprint in the ever changing personal communications environment.

  • Pre-Production – Client consultation and creative including creation of scripted concept.
  • One Day Location Shoot  Production crew to film at client location of choice including all features, products or services.
  • One Day Post Production – Editing of captured footage to scripted voice over, stock music, effects and graphics.  NOTE: Minimum ten hour online editing session (voice over recorded on location).
  • Password Protected Vimeo Review and Approvals – Review, refine and complete project ready for delivery on client requested format.

Our Research Shows:

  • Shoppers who viewed video were 174% more likely to purchase than viewers who did not.
  • The average user spends 88% more time on a website with video.
  • 92% of mobile video viewers share videos with others.
  • Viewers retain 95% of a message when they watch a video compared to 10% when reading it in text.

– – –

* The above special are only available until December 31, 2015.

Video Option C: The Thirty Second Commercial Spot

DESCRIPTION
This budget is for the production of a 30 second commercial that would be shot in one day at one location. The commercial would be based on client generated scripted creative and would not include any specialty props, personal, animation or hosts. The client creative will dictate and be responsible for all content issues and or extra costs. Where specialty props or hosts are determined necessary by the client, those costs will be over and above and will be estimated as per required.

This budget would also include production stills captured during the shoot for use on the client’s web site.

PRODUCTION STYLE
The style of the ad will be message based where an offer or introduction of product or service is being highlighted. Most ads will be a “call to action” or “to get more information” from a web site approach. Demonstration is another example of the style. It will vary from client to client.

All video will be post produced in 1080 HD and will be delivered ready to broadcast including close captioning for the 30 second commercial including Ad standards/Telecasters approvals.

THIS PACKAGE WILL INCLUDE
Assistance in the Concept Development and Scriptwriting as well as 1 full day shoot in Toronto, Producer, Director, Camera man, Camera Assist, Sound Tech, Grip/Gaffer, Production Assistants, Makeup and Hair, Camera EQ, required lighting and sound equipment, complete on-line editing, Graphic & Text design and music soundtrack from stock.

– – –

Video Option D: The Two Minute Video Production Package

DESCRIPTION
This estimate includes a 30 second Commercial for broadcast with an additional 90 second web site video for a total of two minutes of video production. This production estimate has three separate sections or a “Three for One” approach.

This budget will include the production of a 30 second commercial that would be shot in one day at one location. The commercial would be based on client generated scripted creative and would not include any specialty props, personal, animation or hosts. The client creative will dictate and be responsible for all content issues and or extra costs. Where specialty props or hosts are determined necessary by the client, those costs will be over and above and will be estimated as per required.

This budget would also include the production of a 90 second web site video based on the creative from the 30 Second commercial. It will expand on the theme and introduce an expanded message on the given subject. This budget would also include production stills captured during the shoot for use on the client’s web site.

PRODUCTION STYLE
30 seconds; The style of the ad will be suited for message based commercial where an offer or introduction of product or service is made. Most ads will be a “call to action” or “to get more information” from a web site approach. Demonstration is another example of the style. It will vary from client to client. The style of the web site video will be an expansion on the central theme. It may be an additional offer or a message. Because we will have a “hot set”, we shoot an additional message or demonstration. This is meant to create more interest and or an expanded version on the message.

NOTE: Production stills of the demonstration or product/service video will be captured during the shoot for use in reinforcing messages in the text of your web site. All video will be post produced in 1080 HD and will be delivered ready to broadcast including close captioning for the 30 second commercial.

This package will include Assistance in the Concept Development and Scriptwriting as well as 1 full day shoot in Toronto, Producer, Director, Camera man, Camera Assist, Sound Tech, Grip/Gaffer, Production Assistants, Makeup and Hair, Camera EQ, required lighting and sound equipment, complete on-line editing, graphic & text design and music soundtrack from stock.

NOTE: All other productions will be priced per project.

– – –

How do we begin?

Let us help you get your message out to your potential and established clients.  If you are interested in one of our Production Packages from above or would like to create a custom package based on your budget, we’d be happy to setup a meeting to discuss the details further.  Fill out the information below and let’s get started.

Send questionclear

Our Demo Reel:

In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.