Corporate video production is a must when marketing and promoting your company in today’s social media driven world. For years video production was undervalued as the web site boom had everyone catching up on this amazing revolution in Internet communication.
Now we see that 75% of all videos are shared on platforms like Facebook. A staggering 1.3 million videos viewed every minute. The question has shifted from, should I invest in video production to, how much do I need to invest.
With a practicable budget and achievable expectations, there is always a way to realize your marketing goals while blending and crafting video production projects with an amortized approach to your content.
As there will always be budget limitations, your content needs to be scaled and measured against your expectations and targeted for the end result. And the end result is to create new business opportunities for your company.
As we see more companies reallocate their resources and refocus to an on-line commerce strategy, the more videos will play a part in the future success of companies that appreciate and use the medium to their advantage.
Are you being out communicated by your competitors? Have you looked to see if you have fallen behind in getting your message out? Posting on YouTube is free and there are 2.5 billion people using the Internet. Where will you be in the next 3-5 years and will the decisions you make today have a clear view of what will be?